Coming Soon!! Art Replaces Advertising

Art on Movie Theater Screens
showing on all screens before all movies
April 28 - June 8, 2006

Coming Soon!! Art Replaces Advertising appropriates movie screen advertising space to establish a moment of personal connection with a large public audience. The project's title refers to the anticipation of exciting things to come and the power of creative action to connect us to our own personal journeys.

Coming Soon makes use of recurring movie themes to sum up the human drama in three vignettes of high stakes, adventure and reward. I cast myself as the main character in these images in order to make these universal themes personal - reminding myself and others to connect to the important drama of our own lives.

I want to reach the largest audience possible with my work, which has evolved into a blend of art, performance and media advertising. Coming Soon! will reach a larger audience than any of my previous public projects. It's my way of participating the cultural fantasy of becoming a media star, but more seriously, it's a way to balance the commercial pressures of our of our daily experience with a moment of creative connection. In this project as in all my work, I share my thoughts with the public and invite them to get in touch with me to share theirs.